People experience brands through design. Be it the perfect user interface for your app, the memorable logo on your packaging or inspiring content on Instagram. A strong design strategy will help you to take a clear stand on who you are as a company and what makes you stand out. I will help you to make the power of your identity visible both internally and externally so that you can build, develop and maintain long-term relationships with your customers.
We live in a time in which the attention of users is waning and products are available in abundance. For this reason it is no longer enough to have a "good product", you have to have the "right" product. With Design Thinking and Behavioural Design Workshops I help you to quickly understand the real needs and pains of your customers, so that you can find out if a product is worth developing, if a feature is worth the effort or if your idea for your new brand is the right one to invest in.
Creating a functional and beautiful website is no longer rocket science. But sites that inspire, tell an exciting story and at the same time respect the goals of your company are rare. Whether you want to improve your website or build something from scratch, I can help you develop a website that encourages users to interact with your brand or product.
Since 2017 I share my knowledge about user experience design, behavioural design, and my daily life as a freelancer with students at universities and creatives and entrepreneurs at local meetups. Furthermore, I have been teaching idea engineering and creative methods at Hochschule Fresenius in Wiesbaden since 2019.